The Other Technical Requirements You Need to Know
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If you opt for MP4 video formats, it will likely be compatible with most major platforms, saving you a headache since you’ll only have to create it once. Most other platforms do support significantly more video format types than Twitter does, but Mp4 is really pretty much the gold standard for video formats and is a top choice for most platforms. The H264 codec and AAC audio is standard for many MP4 videos. Specifically, you’ll need to have an MP4 video format that has H264 codec (which is the quality of compression and decompression and can significantly impact the quality of the uploaded video), and AAC audio. As a note, you can also upload MOV files, but only through the mobile app, so sticking to MP4 gives you a little more flexibility, and it also can yield slightly higher video quality than its MOV counterpart. This is what Twitter recommends, and it’s supported on both desktop and mobile. The best Twitter video format will hands down be the MP4 video file type. So What Is the Best Twitter Video Format? The video format matters, therefore, as does following all of Twitter’s other technical requirements and recommendations that we’ll look at a little later on. This can lead to a direct decrease in user engagement and, if the quality is poor enough, could even potentially reflect negatively on your brand. Second, the wrong video format in general can result in lower-quality video. First, if you create a video type that isn’t supported by Twitter, you’re not uploading that video until you convert it to another format, which can take a few extra minutes and slow you down. Many platforms– Twitter included– only support and therefore accept certain types of these files, which are often referred to as “video formats.” What We Mean by “Video Format” And Why It MattersĪll platforms that allow for video uploads allow users and creators to upload video natively through different types of video files. In this post, we’re going to go over everything you need to know about the best Twitter video format and technical requirements that you need to know. With so much potential for Twitter video, we don’t want you to leave any potential engagement, clicks, or conversions on the table.
They aren’t sure how long their videos should be, what type of file format they should be using, and even what size video dimensions to upload. Considering that Tweets with videos get about 10x more engagement than those without, it’s clearly to see why marketers and advertisers are prioritizing video on the platform more than ever before.Ī lot of these marketers, businesses, and advertisers, however, are a little in the dark about how exactly to get the kind of results they want with Twitter video. Not only is video Twitter’s fastest growing ad format, but there’s also about 1.2 billion video views every day on Twitter.